Kodak
Brand Identity
Programs:
Photoshop, Illustrator,
and After Effects
Throughout its history, Kodak has been renowned for its commitment to film, which has left an indelible mark on the world of photography and cinematography. Now, with this rebrand, the company is embarking on an exciting journey into the digital future of film, embracing innovation and propelling itself ahead of the curve.

Logo
The logo depicts the letter K twice, in both positive and negative space. This design approach also underscores the concept of movement. The letterform takes on an arrow-like shape, showing a sense of direction.


Identity Posters Inspired by the logo’s powerful angle, I created the poster with dynamic movement by incorporating diagonal lines. These lines connect and form a pattern that seamlessly integrates with the logo, creating a cohesive and captivating composition. This design choice not only adds a sense of movement but also feels unified and captivating throughout the composition.


Environment
The internal appearance of Kodak company in a modern look effectively propels the company into the future. Every facet, from the physical appearance of the buildings to the overall atmosphere within, reflects a contemporary aesthetic.





© 2023 ISABELLA MUN